ZARAの姉妹ブランドとして東京・渋谷に上陸した「BERSHKA（ベルシュカ）」。東北地方太平洋沖地震の影響で、予定より一ヶ月先のオープンとなったが、無事4月16日に開店。「BERSHKA」は、1998年にスペインで創業した10代から20代の年齢層をターゲットととしたカジュアルファッションブランド。センター街のど真ん中、パルコが所有する商業ビル「ZERO GATE」の1階から4階に出店。また行かれていない方は是非足を運んでみるべし。
A month after its intended opening, BERSHKA finally opened their doors to Tokyo customers this past Saturday with a preview reception party on Friday night. Taking up four floors of the Zero Gate building, BERSHKA (from Inditex, the same Spanish parent company as Zara) takes up prime Shibuya real estate and really stands out with it’s bold interior colors, matched by the bright colors of the mens and womens apparell within. This side of Shibuya has become a fast fashion mecca, with H&M, ZARA, FOREVER 21 and UNIQLO all within 2 minutes walking distance.
Above are some photos from the opening, couldn’t stay too long as the Clowns entertainer people were a little creepy. I know they are harmless but one of them really reminded me of the Wheelers from Return to OZ – one of the scariest memories from my childhood. It was good to be out at a reception party again, I look forward to the continued return to business.
BERSHKA JAPAN