1973年に渋谷の地に開館し43年の歴史に幕を閉じた「渋谷パルコ」。特に足を運んだ地下1階のブックセンター。ファッション誌はもちろん、幅広いジャンルの専門書を取り揃え洋書のセレクトも充実。8階のレストラン街では中華に焼き肉とお昼時に何度も訪れた。目に留まるパルコの広告キャンペーン。近年では、印象的な広告を手掛けたパリを拠点に活動するクリエイティブ・ユニットM/M（Paris）の2人。
2019年9月の完成を見込む新生「渋谷パルコ」。また、この頃には渋谷駅周辺の未来計画も姿を見せ始めているに違いない。
PARCO Shibuya’s 1973 advertising
PARCO Shibuya as it will reappear in 2020
Parco Shibuya, central to both the geographical and cultural landscape of Shibuya since it opened in 1973, closed it’s doors for the final time last Sunday. We’ll miss the Book Center in the basement, the artful advertising that often adorned the side of the building, the lunch options on the 7th and 8th floors, the interactive christmas displays and promotions on the forecourt as well as the regular exhibitions at Parco Museum (which reopens September 1st in Parco Ikebukero).
There will be no time for the structure to become one of Japans famed ‘haikyo’ spots (the abandoned buildings that lend themselves to the photography of urban decay). The site faces immediate demolition to make way for a new building opening before the Tokyo Olympics in 2020. This will leave yet another gaping hole in Shibuya, the station area of which is undergoing mass redevelopment to change the face of the area by 2025. The metropolis continues to evolve.