秋冬とはガラっと変わった「PHENOMENON（フェノメノン）」2011年春夏コレクションが、東京ミッドタウンメインホールにて発表された。どこのブランドよりもファッションニスタの駆け付けが多く見掛けられたPHENOMENON。「ガレッジロック」をテーマにサーフスタイルを演出したファーストルックは、上品な白シャツに異なる色が混じり合った膝下までのスカート。頭には得意のバンダナを巻きアクセントとして使用。チェックにボーダー、三種類のブルーと中間色が目立ったとても夏らしいコレクション。そして、気になるフィナーレには紙吹雪が舞い降り、DJ MAARの音楽と共にモデルたちが登場したのだった。また、春夏らしい素材感、ディテールにも注目を。
See people arrive at the PHENOMENON Show HERE
FASHIONSNAP has great photos from the show HERE
Phenomenon’s debut show was the highlight of last Japan Fashion Week season. This time they were presenting on site at Ropppongi Midtown where Japan Fashion Week is based. Despite a 3.30 start time, over 1,000 people turned out to see what designer Big O sees the Ura Harajuku massive wearing for S/S 2011. A trip to a beach circa 2053 was in order, starting of in bright dandy plaid, the collection moved into ore modern fabrics, kilts from A/W involved into lighter shear fabrics over skinny jeans. Two tone socks with two tone shoes brightened footwear, especially the black and bright blue. Scale like denim fabrics made up vest tops and shorts whilst ruffles jackets and multi-pocketed shorts added unique details and embellishments to kaki and denim items. There were so many covetable pieces brought together by stylist Masumi Sakamoto to make some striking looks. The attention to detail was amazing and we look forward to getting a closer look at the clothes in the show room. Phenomenon continues to be a highlight of Japan Fashion Week.
See people arrive at the PHENOMENON Show HERE
FASHIONSNAP has great photos from the show HERE